Spotted by my friend Kate in Rochester’s arts district [locally referred to as NOTA; how silly], this ghost sign certainly answers a lot of questions. Steam-cooked. That’s why.
Department of Everyday Visualingual
News + inspiration from a design studio in Carbondale CO
Department of Everyday Visualingual 
Dairy Queen used to promote their hot dogs as “Steamed to Perfection”.
Eww, steamed hot dogs don’t sound right to me at all.
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