When San Francisco-based retailer The Urban Deer asked about adding private label fatwood and fatdust to its outdoor-focused assortment, we were thrilled to oblige! The shop’s clean aesthetic dovetails nicely with ours, and the packaging turned out great, if I say so myself.
This is the fatdust, packaged in a metal tin [same as our stock
packaging, but a different label]:
Fatdust is the byproduct of processing fatwood, a highly resinous pine that’s a great natural fire starter. Our fatwood comes from the woods of Alabama, and we chop it down by hand into small, useable pieces:
Our own fatwood is bundled in a raw-edged linen wrap but, for The Urban Deer, we packaged the same 1/2 lb. amount in an unbleached muslin pouch, individually screenprinted with the retailer’s own graphic:
Previously, we had the pleasure of developing private label fatwood bundles for New Riff Distilling in Newport, KY just across the Ohio River from Cincinnati. In that instance, we chose a grey wool for the wrap:
As graphic designers, we love having the opportunity to develop private label packaging for retailers, as well as custom promotions and event favors. Please get in touch if you have a custom project that could use our expertise!
Department of Everyday Visualingual 