I spotted this ghost sign at 7th Ave. and 36th St. in Manhattan. As far as I’ve been able to research it, Disc-o-mat, the “home of cheap records,” was a music store back in the 1970s. I know, I know, such insights! In other words, I can’t really find anything.
I did come across the résumé of a person who had the job of “12” buyer” there for two years, a photo of the same sign on Fading Ad Blog, and the question “How do you take disco mat off of your igloo in club penguin?”
Anyway. Sometimes I look at my photos and notice something completely different from what I was trying to capture in the first place. The ghost sign is cool and all, but look at the gorgeous building next to it! It’s small, it’s ornate, it could be VL HQ, couldn’t it?
Edited to add: I just came across a really awesome blog entitled Daytonian in Manhattan [weird, since I’m a Brooklynite now living in Cincinnati], which focuses on the history of different buildings, including this one. I don’t want to give anything away; you should read the fascinating story for yourself.