The Brooklyn Superhero Supply Co. store is part of the 826 National network of writing and tutoring centers. It’s located in Park Slope at 372 5th Ave. and offers invisible products, capes, secret identity kits, x-ray glasses, and even intelligence in a can [a bargain at just $12.99!].
Like the pirate supply store in San Francisco and the spy supply store in Chicago, all proceeds go toward the tutoring center behind the store. The inventory includes several distinct brands, including Mt. Fortress Superhero Apparel, Masque, Bugayenko Laboratories, and Aardvark Bros. Mfg. Co. The façade, interior and product packaging were all designed by Sam Potts.
It’s a tough call but, of the three 826 stores I’ve visited, this one might be my favorite because it takes its absurd premise farther than the others. Also, a friend of mine used to live above this store before its current incarnation, which is a very strange coincidence. Check out more images or shop online.
Department of Everyday Visualingual 
absurd premise ?
Really, this strikes you as absurd? Where do you think superheroes get their capes and other supplies?
No, it is completely silly, but that’s what makes it so awesome! All of these stores are unique and developed to the nth degree based on each ridiculous premise. Plus, you want to buy something because the cause is amazing. I’d like to take a trip just to visit the others out there. There are many more, from the Museum of Unnatural History in Boston to the Greenwood Space Travel Supply Company in Seattle.
here – does this make MORE sense?
How funny! I love it. You’ve given me something new to look forward to on my next trip to New York City.
Quimbob, that’s funny! Arianna, I do definitely recommend checking out the store in person [really, any of the 826 stores].
I could sure use some of that intelligence in a can. Do you know if its carbonated?
LOL! I’m sure you can call their customer service line to inquire about that.
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