Hygrade’s All Beef Ghost Sign in Winston Churchill Square

Hygrade’s All Beef Ghost Sign in Winston Churchill Square

Spotted in a little NYC park named Winston Churchill Square, a 3-in-1 for all the signage lovers out there: Avignone Pharmacy [which still exists], a sliver of an extremely faded sign in the middle, and then Hygrade’s All Beef on the right.

Avignone Pharmacy moved to its current location at 281 6th Ave. in 1929 but, according to Walter Grutchfield, this sign dates back to only 1952 at the earliest. So, not a ghost sign and not even that old of a sign either.

Hygrade’s All Beef Ghost Sign in Winston Churchill Square

The Hygrade Food Products Corp. has been in existence since 1915, and the brand is now owned by Sara Lee Foods, Inc.

Hygrade’s All Beef Ghost Sign in Winston Churchill Square

The park is located in the West Village at the intersection of 6th Ave., Downing St. and Bleecker St. Read more about these signs at Walter Grutchfield.

2 thoughts on “Hygrade’s All Beef Ghost Sign in Winston Churchill Square

  1. The wintertime is the best to photograph this ad. Ephemeral NY uses this image for their banner. I have this somewhere on Kodachrome from 1997. Would be great to compare and see how it has f-a-d-e-d. Best, Frank Jump

  2. Any idea about that old sign in the middle? If Avignone is a relatively new sign, maybe there’s a photograph out there showing this wall with the focus on the middle sign, before Avignone. Or, maybe someone out there remembers what it was.

    For those who don’t know, Frank is behind the excellent Fading Ad Blog and the author of the just-released book Fading Ads of New York City, so he’s basically an expert in such esoterica.

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