If you’re familiar with Indianapolis, you’ve surely seen these Googie-style signage armatures. If you’re an old-timer, you may remember that Roselyn Bakery had about 40 locations in the area until 1999 [their baked goods are still available in Midwestern supermarkets]. Luckily for us sign lovers, several of the old signs have been creatively repurposed.
Above is the current retro-styled Frankensign for Dunkin Donuts in downtown Indianapolis. Below is the same sign at Washington and Pennsylvania Streets, as it looked in 1998:
FYI, I moved to Indy in 2000, soon after all the Roselyn bakery locations had closed. The store above was a Panda Express at the time; I wish I had thought to take a photo of it!
Lee’s Cash & Go on East Washington St.:
The Most Awkward Award goes to H&R Block at 38th and Ruckle:
My favorite is the Checkered Flag Tavern on US 40, because it makes the best use of the funky shape:
Are there any other Roselyn Frankensigns out there? I was reminded of Roselyn after stumbling onto the series Sign Out by Josef Schulz, in which the photographer stripped signs of their lettering and presented them as mere colored forms:
Frankensigning happens all the time. Below is the old Bank Cafe at 12th and VineStreets in Over-the-Rhine, as it looked when we first moved to Cincinnati 5 years ago, and then in its recent incarnation as the Q Info Center [soon to become Taste of Belgium]:
A simpler example is downtown Cincinnati’s Algin Office Equipment Co., formerly Elgin. Only one letter needed to be changed: