For the recent series Sign Out, the Polish-born photographer Josef Schulz, now living in Düsseldorf, photographed aspects of the American commercial landscape and then stripped out the lettering. The vantage point of each photograph doesn’t allow for further context. Do you still recognize the form?
Has stripping the language off each sign robbed it of its function, or do the shape and colors still manage to communicate?
I’m fairly certain that the above signs are: Waffle House, National Car Rental, Budget Host Inn, and Perkins Restaurant. But the last one? It’s so familiar but, for the life of me, I can’t figure it out; help! Via Aesthetic Interlude.