One of these days, this sign will disappear, so I’m documenting it now for that moment, so that I can point to these photos and “remember way back when.” Vine Street in OTR is changing rapidly, and I alternate between obsessively trying to capture each stage in its metamorphosis, to shrugging and trying not to care either way.
When it comes to this sign, though, I do care. Developers, if you’re ever wondering what to do with it, here’s my thought: keep it where it is. After all, Paint Company Lofts does have that vaguely industrial-urbane ring to it, doesn’t it? Or, how about Cincinnati Color Company Condos? Shortened to 4C? Or IVC? Or even IVXC? Is that getting too tricky? I can already envision this identity on everything from its promotional brochure to its front door.
If you’re not going to keep it in this spot, see if you can donate it to the American Sign Museum. Or, donate it to us, your humble signage-obsessed neighbors who would try our best to get this typographic monster into our apartment.