From Midtown to Flushing

Duane Reade is a NYC drugstore chain. Recently, the firm CBX revamped the store’s “private label” offerings, including the ubiquitous store-brand toilet paper. From Midtown to Flushing!

My one question: is this UPC illustration really scannable, or is it just for show, with a smaller UPC on the back? Either way, kudos for turning store-brand toilet paper into something fresh and funny.

Via The Dieline.


3 thoughts on “From Midtown to Flushing

  1. Good catch on this one, best laugh of my day.

    Just curious, since you are in Cincy, how did you learn about Duane Reade’s re-branding effort?

    And love the seed bombs!

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