Duane Reade is a NYC drugstore chain. Recently, the firm CBX revamped the store’s “private label” offerings, including the ubiquitous store-brand toilet paper. From Midtown to Flushing!
My one question: is this UPC illustration really scannable, or is it just for show, with a smaller UPC on the back? Either way, kudos for turning store-brand toilet paper into something fresh and funny.
Via The Dieline.
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Good catch on this one, best laugh of my day.
Just curious, since you are in Cincy, how did you learn about Duane Reade’s re-branding effort?
And love the seed bombs!
I like it!
Thanks, Gregg! I’m a NYC transplant and a designer, so this news represented the confluence of two things I care a lot about.