“Hella” is to the Bay Area what “Please?” is to Cincinnati — a bit of local slang that outsiders just can’t understand. It means very or a lot, thus this proud t-shirt and related goods by Evil Fairy Merchandising. The only thing missing from this collection is a onesie that says “I hecka love Oakland.” Found in Things I Love about Oakland, California [a great Oakland-centric guide, written by Leah of More Ways to Waste Time]. Why do I care about Oakland? Because I used to live there, and that was hella tight.