Cyberoptix is a Detroit-based studio that designs and produces a line of witty screenprinted men’s ties with prints ranging from the Detroit Water Towers [above] to the Coney Island Parachute Jump [below].
Cyberoptix founder Bethany Shorb is yet another talented Cranbrook classmate who’s paving her own creative path. She trained as a sculptor and, among other things, has designed costumes for Skinny Puppy, and also performs as toybreaker and half of dethlab. A multi-faceted talent, that one is.
Other alums whose work I’ve featured here before include Peter Stathis [product design], Scott Santoro [graphic design], Jodi Boatman [photography], Arjen Noordeman [type design], and Andy Detskas [painting]. Well, and also the architect Gyo Obata, but I was pretty critical of his latest project, so maybe that doesn’t count.
I am a huge fan of the Cyberoptix ties. I have a running list of ties I plan on buying from them. I just picked one up for my brother and he gets compliments every time he wears it.
I still think their best one is Hive, although Poppies is a close second.
I also was a huge fan: brilliant design and good ideas. Too bad, the quality of the tie first tie I ordered (I though about ordering some more) was not OK. Their support never responded to my messages.
Here, you can see what’s wrong:
http://www.flickr.com/photos/35539050@N08/3547449775/
One of the frustrating things about printing by hand is that the results are not 100% consistent. So, I hear you about the flaws in your tie — you’re right that it’s not perfect, but that also comes with the territory of anything printed by hand. We run into similar issues in our own work.
now… i know where to find a good tie. it’s good to know that there’s something unique out there, instead of the standard designs. thank you so much for posting this.
I´am waiting for 5 months for my ties…they are not serious workers. Search for another ties providers, there are a lot of them in the web, more serious and whit the same quality designs.
A small studio like Cyberoptix probably prints orders as they’re received but, if it’s been 5 months since your order, I recommend contacting Bethany directly to find out the status and express your frustration. You’re right that other designers have caught on to this niche, but I think her ties tend to be better designed and executed than her competition’s.
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